Psihologom principles of advertising management – Abstract


NEW REFER T



on the topic:



PSIHOLOGOM PRINCIPLES OF ADVERTISING
MANAGEMENT



In contemporary advertising namagala
spochatku, stvoriti umove for svidomogo
the deliberation of Spinetta pokupaem
advertising zvernennya and vidtak I to
automatic zdiysnennya purchase,
zabezpechennya not disposable, and weary
processes kupul. That is — TSE
only element of marketing, which
bocinas z namaganda >
spojovacia, Yogo, zapiti th consumer.
Through reklamn dozen lead
in bagatoh haluzak: analz product
vivchennya rinku, anals Mogilevich zasobu
masowa nformat now comunic.
However the very basis of what Dolce
characteristics spozhivachiv, vivchennya
Mogilevich motiv HNO Povedniki.
Modern advertising has got to have swoa asparagin
Naukovo broad database. Won osbrone
zasobami dozen scho was razobralis
push stroke centuries vizatimi sociologists.



Abroad is razglyadet
Yak osnovnu skladova informativno
the power of marketingovih comunic.
Pavesini nteres to psihologichnyh
factors itlive. poyasnite,
most importantly, issues from stvoreny
new product Oskolki digit trosly
requirements to quality through a high level of efficiency
zhittya, yaky daє zmogu, pochaptsy svitati
blsu pay attention on quality, than on ZnO;
markets agricultural art products of Yak povsyakdennogo
popito, so I promislovogo priznachennya
blisk to nasienna and features
extensive economcial development
mayzhe vicurban.



General komunkarta model
American pathology have Lasbela
got taqiy estimation:


comunque
zvernennya stick zvernennya
recent


zvorotniy
contact







Advertising razumot NIN Yak
speculo form comunque, strambeanu
on sonucunda people to pawno,
pgpooladmin clam marketing
Povedniki. The basis comunic .
recent, ie the hto prima
npharmacy (Reklamne zvernennya). Yogo
osobists characteristics — conservatism,
Vpevnenist at sobi, shelist to
new mentalty toscho — uplyvayut on
Spinetta th occu advertising
zvernennya.



Uves process reklamno comunic
you can umowna rozdelit on ocram fazi
z Vdovin povedinka recipts.



Before pochinenny zvernennya on
so titles has koduvannya retroblast
the concept of advertising to sales. CL adver, Yak
the rule, viznachayut reclamadas and
Sami reklamn zvernennya storyurl
spetsialni provocatively Fermi — reklamn agent.



On the other has vdbase
advertisements zvernennya now
adver. Reklamodatel guilty vibirayte
nose adver, svitati pay attention to Yogo
popularnosti have Vdovin clove
group spozhivachiv.



On the third FAS vdbase
contact clovo a groupie spozhivachiv s
reklamnym the zvernennyah. Spinetta that
positive osmyslenia nformat
Selestat od, naslite advertising
Mauger sacrafice osib, for yakih ,
this.



Thus, the process reklamno
comunic got the estimation:



toTuvanna
transfer of Spinetta vsata
advertising zvernennya



If zmist. saccawu
lyudin, nasci buuut neodnoznachnye:



• on-Perche, person, scho spinal
the is can more-straight ahead, Ben remembered exactly sapam
zmist zvernennya are not ale to do W tsogo
visnovku ();



• in another Reklamne zvernennya
Mauger zabezpechiti have svidomosti recent
pewno Periago of reklamowej products
ABO paternity vzhe private rsena
about kuplu;



• Tret, Reklamne zvernennya
Mauger actively uplynuti on povedinka
vs clove a groupie. TSE to vestimetra
Yak trial couple ABO Yak Poshuk rundowns
nformat about verb toscho.



Obov’yazkovo should be considered,
scho digit part clove auditor
vzagali not patiti zvernennya. The fact
reklamodatel not guilty obmezhuvati
one show. Necessary also brother
to uwagi factor savanna. The fact
Zarubin specalty s advertising
to a b_znes rekomenduoti, reklamodatel
are Robit be called a few more exhibitions (Pokaz)
click zasobach masowa formats.



Taking into account the necessary vinciti
vpliv vascular elements model have Lasbela
on arhu become Povedniki pokuptsya:
the first stage usual, friend
knowledge, the third — dobroselova stavlennia,
the fourth— Danna of perevahy, n’yata —
the perekonannya, shosta — zdiysnennya purchase.



Skladnosti Sotho Butovo
diyalnosti in contemporary marketing Veda
to postijno zrostannya rol posechenny
clay adver, such as formuvannya novih
needs, zbilshennya knowledge about verb,
zabezpechennya yomu of perevahy have svidomosti
pokuptsiv toscho. To posechenny
CLA ad to nalezhat also stvorennya
minds for bazhannia panati (spojiti)
something Nove, propaganda pevnyi style
life, pevny svichok toscho. In taqiy sama
method I sdissues psychologiczny
tisk on pokuptsya, dwellers VIN not th rsace
Vibram product, scho reclamatia.



Suchen psychology the sociology
zasobi vpliva on pokuptsya podlet
three rsdavid: model navchannya, theory
dumok I waving people about advertising,
motivacin model.



Model navchannya nazivajut often
metacine navchannya. The stench spreman,
smut, naslov pewnymi
konkretnimi persons srezku Povedniki,
pamachena on telecran. Model navchannya
obov’yazkovo dopolnyaetsya docey
process pam at, that navchannya scho crew
th savanna vsamom Asan.



The usage models of learning
grouts such osoblivosti
komunkarta process:



• on-Perche, process reklamno
comunic pokupic (not a Chi nescom)
vgbroot I “vdst” informacy,
otemanu radio, telebachennya.
Newspapers, journals toscho. Uwasa scho zi
100 Sodano of otrisovany pokupali
reklamnih zwerner stink primaute
osogo lachey, about ZO;



• in another pickupz swartout
pay attention its not tilki those scho m
podobala, and on those scho h lake;



• Tret, RSN a groupie pokuptsiv
advertising vpliva in rsname. Sogevac,
that Priceline to tabletsa to product
Sami “wackedout” npharmacy scho
to superechit h wlasnym bavleny, and
sukuti Patrice have such well Pichilemu
stallen NSA. If H not zivity
the product, do not sacrafice I be-Yak
advertising;



• the fourth, rsname reaguoti
advertising “racanelli” that Shilin
to Shvydko for change (div. 2.2) pockepc. Pers
cerrutisi have their powers more
razvalinami, than rachofsky
motives I always mozhut ogruntovat
his vdovu from buying the contrary.
The stench SDAT mitto reagovati on advertising
yakscho won argumentovano swertia
to knogo Rozum. Each group pokuptsiv
to drive themselves respectively to tear
psiholog Povedniki (bhavartha
the theory of John. Watson). TL theory contact ASU
incentive I answer. Here neophane
minimalna rational th maximum
emocin argument.



Have proveden reklamnih campaigns
behind a cordon Peravia attention to ostannia
a groupie spozhivachiv (pokuptsiv).
Dolce psychologists vykorystovuyutsia
at CIR vipadkah so Swan model RR
navchannya: stage nformats (cogntive),
stage stavlennia (afectivo) , stage
Povedniki (conative). Uvajat scho
potency pockepc before implementation
buy povinn poslan pass VSI
TSI STD.



Suchen Dolce vykorystovuyutsia
over 20 models navchannya.



If pockepc, nedostatek
proportovy about the product I vzagali on
Demba not reaguoti, mehanizm vpliva
in such pokuptsiv daє theory minimalno
pricelist to the product. Won Papariga,
scho in this case kupul peredovaia
formuvannya positive stavlennia
to the product for the scheme:



Knowledge povedinka
stavlennia



And when vicorian model navchannya
process stvorennya pricelist to
product metime estimation:



Uwagi 
stavlennia 
povedinka



Theory panana poyasnyu wintenna
motives iz process panana
— TSE so title theory cogntive
the disonans.



Iz for this reason tear viplava scho
a is not guilty navyvet NATO
high occupany, that scho in this
the case of imort wintenna
the disonans srota. Tilki upon
zadovoljen product people become Yogo
pricelinecom I propagating Yogo
middle znajomych.



Dozen showed that more
niresearch I often superactive
nformat potentini pokupec vibira
SOSM wrong parmacy, Yak could b
cause Yogo to rational
(optimal) wyboru. On the contrary, he
often namagala to sniti Taku
parmacy, Yak Yogo patberg swicn
wallenda, tradicin nastavljena,
Taku, Yak didn’t superagile b vibora,
TableName him as kolis. In Homo
Razi Vinica vnutri conflct,
disonans have svidomosti patenting
pokuptsya. Vidtak marketing and trade
posrednik, the manufacturer of povinn doclast
many susil, not dwellers, dopustiti ABO
at least zmenshiti disonans have
svidomosti not only before and after
kupul. Pokupec Baja dwellers Yogo
patronale have troblesome him vibor,
perekonnale in Yogo pravilnost,
zrobili so, dwellers VIN himself mg perconti
in Periago product NSIH people. Have
taqiy situat reklamodatel Mauger
vicaretti in reklam uggoki of vinnana
lderv suspilno pillows that proponents,
that proponuyut spozywczym ti Chi INSHI
rsena th d. Necessary razionale
th technno thought reclamati comrades,
couple saleit score yakih od
motiv psychologiczna y social,
than utilties character. Such advertising
rosehaven on chislennykh pokuptsiv
pevny brands avtomobl, pralina
machines, e aparatori toscho. TSI
comrades storyyy I patriat mg
pokuptsiv middle knogo otoczenia I,
Peredovik, vlasnik sight. Ale all required
are Robit rozumna! Our umovah
nadzvychaina material rozczarowany
population mg “Nouveau riche”, yaky Mauger
dozvoliti sobi all, chogo sabara,
poroju not povagu and rostamovna
y the hate in.



TSE not tilki States “novih
ukraïntsiv”. Zarubin specalty
Ter rekomenduoti dwellers social distance
mizh avtoritetnyi persons th potenziani
pokupali not previsual pevnyi
rune, that sche dopuska mozliwosci
comunic.



The theory dumok I waving people about
advertising is often nazivayut theory
social conforms. A typical
Primate in Tim, scho to speeches not to Stalitsa
Yak to those. To wait lachey HNA spozhivche
znakomst. Them manpulate Yak
signs harakterizuyut scho lyudin ABO
viyavlyayut , nalist to pewno
corporate a groupie (RC wistuba Yak
social Orti), ABO vykreslit
lyudin s a groupie for this reason, Vasilache , in
group z Visim social status.



Specally in Galus advertising
to a b_znes uvajaut scho advertising, spamaway
on spozhivachiv, for yakih personage
znachennya got prebena products “about
ljudske eye”, is guilty nagolosovat.
on features itsnelena h z pershoho
to see. Results psihologichnyh
dozen for this reason a groupie pokuptsiv SWAT,
for them, scho, in Perche, the first — CE
simvolí, Torgnon Chi Spinetta
yakih a human pewno a groupie visnaga
mozliwosci kupul Chi vdovi from ne;
in another way, for them to do the purchase — TSE
this means attonito yourself th pridano RC
(always there is the toll-wapost mizh Tim,
the man yakoy Hoca vedavati, and Tim,
scho won Kupu); Tret, bought pewno
RC — this means rospoli about yourself
him, dati m mozliwosci oceniti yourself.



The prot not only in organizations, ive NSA
the group pokuptsiv yakas precios
buy Mauger paraguachi pochuttya of trilogy
I navti (Dumka Zarubina specalists)
necista cost, Oskolki man
guilty vdovets from chogos on
a’na koryst nsogo, and TSE poroju in ne
pochuttya sting sumnu have troblesome
viber and nod newt (dwellers Mati Groshi
on something duzhe the road) require “Teploseti
Ochi” porsenna according moralnyh
principu toscho.



Theory dumok I waving to bring
cogni scho s us nalezyty to ACOs pewno
a groupie, hocemo mi tsogo Chi hi. TSI obstavini
considered necessary in advertising
manegment.



Motivacin model , the result
development of motivacio psiholog I
vypilivayut s Naukovo postulate about
those scho motivation dіє on osobistosti for
ACO – priznachena.



Reklamni diyalnosti often
vykorystovuyutsia motivacin model
Yak’s got the name “geostation theory
motives”. Won grouts to ensure
scho lyudin pragna zadovoljniji consumer
for desagana will satisfy th
runaway. Chilena from runaway
poroju reacts, spreman on
vbnewline poczatkowego will be. To for this reason
model wanasari also the theory instincts,
psychoanaltic th theory panana.



Psicoanalisi pdhd spirits
on theory 3. Freud. Have suchasnih
dozen marketing that Povedniki
spozhivachiv Tsey pdhd vykorystovuyutsia
RDCO I got znachennya lachey Yak storioni
the Foundation psnsy resrobot theories
Povedniki pokuptsya.



Have psychologiczny struktur
osobistosc 3. Freud viacreme three
componenti: newswan “ID” (Vono)
— galusi potag, sleh instincts;
usava “Him” (Me) — TSE those scho
prima npharmacy about otoconia,
mill organza Atria impulse
“ID”, that regulate a person; “Super-It”
(super-I) — CE, galusi social norms
I moralna of natanov.



Freud uvajau scho people perevazhno
not usual real quiet
psihologichnyh forces, that formout GNU
povedinka. Pochinayuchi s UNIX LT, man
growth, podavlyayut in sobi baslc Bagan.
TSI bazhannia Nikoli povnistyu not senecaut
I Nikoli not stout povnistyu kontrolowanie.
The stench vyyavlyayutsya in snowing, oblovka,
nevrotichki povedz NAV asliwi
mills I wrest-Resht have psychosis, if
ludske “His” is not in SMOS balansate
MCN mpulse wlasnego “ID” iz
podavlenii “Super-It”.



Curiously, scho posludio 3. Freud
zrobili tak, for example, visnovki
schodo according problems.:



• sogevac not duzhe eager copout
Chernosliv, that scho VIN smartquote I
nagado about STARTI;



• kurnia tsigarok — TSE Mature enough
alternative Sanna dtime palca;



• colocam podobala Cologne
iz strong “colock” smell I
cool word-Nassau;



• goods for zhinok povinn Mati
in disin th form, Natak on felony
symbol.



Chi yea in this I skilki , however,
skin Manager s. musite
versaute separatist. Merit
psihoanalizu polaha in Tim, scho VIN Perche
svernov your attention on the ti chinnici Povedniki
pokuptsya, that not controluse swedomsky.



Arhu needs zaproponowal
the psychologist A. Maslow. VIN amagasa
poyasnite, chomu in RSN chasi a human
Cerruti RSN consumer. Chomu one
man vicerector bagato hour th
ENERG on samatarian and NSA —
on zdorovennye of pavage otocena. Exercises
UWAGA scho znakomst ljudskih needs
vdova this order: fsology
consumer, consumer samatarian,
Socal consumer, consumer to pavas
the I consumer in samootverzhenno.



For Maslow, a person namagala
zadovoljniji peredos nivalis
consumer. Yak tilki ACUs wailevu the needful
Buda zadowoleni, won on pevnyi hour
peresta bootie spookily motive.
Vodnochas z awlasa require in
zadowoleni nastupna.



Have zastosowan to the TSE
this means tak: if lyudin, Yak
spakowany motif (Chi Yak Tsey’s got motive),
ready to d, character d salestime
from the nature of Spinetta situac. On
Spinetta uplyvayut rskogo family
podrasnica. Smut in reklam — TSE
z aswathi, that podrasnica will pachen
the human and Yak lyudin they vdream.



Reklamodatel necessary Mati
runtone wallenda about the motives potencia
pokuptsiv dwellers of the nobility not only that comrades
the one that umovi, but Yak is the
to kupul, Oskolki kupul peredo
Spinetta, dalene osmyslenia Ob ctuna
difference, if man NBI again Vinkovci,
Vigado subject vkljuciti dwellers Yogo in
NaBr posekany needs or NaBr
zapota Barzani, ABO in NaBr nepotrebnog
speeches. So, Motivi wykonawcy the role of Rosa
ucinku I vyyavlyayutsya have wiggled naprozen
Chi smudging, that psika person namagala
vacinity or at least zmenshiti Hoch
the hto viprobuval on sobi Tsey mehanizm,
I usual Chi Yogo Sens I
znachennya. Truncated TSE vdbase on
run Pudost.



The real git VSI TSI Procesi
tsno peraltas one z one.
Vidtak term zavdannyam.
yea stvorennya th zakreplena swordmage
monogo reflex, if only she
the name of the product poroju bazhannia Yogo
pridbati.

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